Este miércoles 7 de diciembre, a las 11:30 horas, en el Auditorio Juan de Castro, se llevará a cabo el seminario Motivations to act for the protection of nature and biodiversity: quest for personal significance and prosocial behaviours, que realizará el prof. Marino Bonaiuto de la Universidad La Sapienza de Roma. Marino es psicólogo social especialista en Psicología Ambiental.
(in collaboration with Erica Molinario*^, Arie Kruglanski#)
*Dipartimento di Psicologia dei Processi di Sviluppo e Socializzazione, Sapienza Università di Roma
^CIRPA – Centro Interuniversitario di Ricerca in Psicologia Ambientale, Roma, Italy
#Department of Psychology, University of Maryland, College Park, USA
Quest for Personal Significance (QPS, Kruglanski et al. 2009) boost for extreme normative behaviours (i.e., difficult pro-environmental behaviours) is tested across a qualitative study, two correlation studies, and an experiment. QPS is a motivational force committing people to any kind of difficult behavior in accordance to the ideology subscribed. Previous literature showed loss of significance could prompt self-sacrifice and extreme behaviours in accordance to the ideology one had been exposed to, with reference to violent ideology and actions only, not yet to pro-social ideologies (including pro-environmental ones). Empirical data supporting the study’s main hypothesis are presented. QPS theory applied to difficult extreme pro-environmental actions is discussed in view of developments.